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10.05.2011 - Fairs

Salone del Mobile 2011, Milan

Retrospective
Just upon entering the first room, one already sensed the special atmosphere with which SELVA cast its spell over the visitors on the 400 sq. m. (4,300 sq. ft.) tradeshow stand. The majority of the stand was dedicated to the new Collection Vendôme, though which designer Lorenzo Bellini has succeeded in combining Italian charm with French flair in a refined way. In addition to Vendôme, SELVA also displayed additional selected pieces of Philipp Selva Home from the collections Heritage, Solitaire, Tzsar, Platinum, and Downtown. As is typical for SELVA, these were masterfully combined with each other, and thus they presented the unmistakable Transitional stylistic mix of the Italian furniture producer. The perfect setting for the furniture was formed by a finely coordinated architectural and decoration concept – visitors were led through faux French doors into the spacious, thematically organized rooms. They thus felt as if they were in a modern Parisian villa. Thanks to the enthusiastic reception of the new collection and to the thoroughly positive feedback, SELVA is able to look back on a successful presence in Milan.

VIRTUAL TOUR OF THE STAND

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Salone del Mobile 2011, Milan
Salone del Mobile 2011, Milan
Salone del Mobile 2011, Milan
Salone del Mobile 2011, Milan
 
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