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29.01.2015 - Fairs

SELVA at the IMM Cologne 2015

For the First Time in Pavilion 11: SELVA Presented a Whole New Side of Itself at the 2015 imm cologne 
For nearly fifty years now, the Italian company SELVA has stood for classically timeless elegance. Stylish furniture, in handcrafted perfect quality and produced with a great love for detail is what has ensured the manufacturer from Bolzano its regular, well-earned place at the world’s most important furnishing tradeshow. At the 2015 imm cologne, SELVA then placed its other side in the limelight: the main focus was on innovative product ideas and forward-looking design, with the main players being “Indigo” and “Leonardo”
The “Indigo” decorating concept made from Canaletto walnut originated from SELVA’s collaboration with designer Leonardo Dainelli. The gentle momentum that characterizes all of the furniture in the collection is immediately noticeable: soft, sustained lines, rounded edges and corners. Anyone to whom this furniture seems familiar is not mistaken: the trend is retro, and after the bright and cheery 1970s, it is now the 1950s and 1960s with the colours of nature that are in vogue. Dainelli Design Studio allowed itself to be inspired by the lines of these times and then reinterpreted them. 
The same setting, the same wood – and nevertheless a completely different effect: designer Tiziano Bistaffa has also created the Collection “Leonardo” out of walnut. This furniture has clearly delineated edges. The running shadow gap increases the linear impression, while the frosted glass inserts underscore the functionalism of the furniture. Nevertheless, “Leonardo” does not have a cooling effect, because the rich brown hue of the wood and the clear grain bring motion and warmth into the clear use of forms. 
With the new collections, SELVA has been able to address new customers. But established regulars also found something familiar in Cologne. From the “Timeless Beauty” product line, SELVA exhibited, among other pieces, a new, extremely variable table system that was very well received. Customers may select a tabletop in their desired size and colour and then choose from among six different table legs. Each leg provides the table with a different character: classic, playful, linear – anything is possible. 
“In Cologne, we managed to inspire our established regulars and also win over new customers,” said CEO Philipp Selva, who had already experienced the reactions to the new lines in April 2014 in Milan. “Because in 2015, we are presenting a whole new side of ourselves, but we are remaining loyal to our values.”

SELVA at the Imm Cologne 2015 from SELVA Furniture on Vimeo.

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SELVA at the IMM Cologne 2015
SELVA at the IMM Cologne 2015
SELVA at the IMM Cologne 2015
SELVA at the IMM Cologne 2015
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