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03.05.2011 - Events

Via Joseph Selva

The Road to Being a Legend – Street Officially Renamed in Honor of Peppi Selva
On May 1, 2011, “Via dell’Industria” in Isola Rizza near Verona (Italy), where the SELVA factory is located, was officially renamed “Via J. Selva” in honor of Joseph Selva - known by everyone as Peppi - , the founder of the Italian furnishing brand, known today throughout the world.
“This is a special day for Isola Rizza” emphasized Elisa de Berti, the mayor of Isola Rizza. “Dedicating a street to someone is usually a long process that is granted only to those who meet very strict requirements and who have distinguished themselves for great merits both at the local and national level. All of these characteristics have been indisputably recognized in Joseph Selva,” she declared.
Philipp Selva, son of Peppi and current President and CEO of SELVA AG, also recalled the virtues, visionary quality, and great charisma of his father, adding, “A road is always something symbolic. This road, in fact, represents the route traveled by Peppi Selva along with his company and all of his team members. The naming of the street is an homage to a great pioneer who made his company famous throughout the entire world, without ever forgetting his own roots.”
After the blessing on the part of the parish priest of Isola Rizza, Don Angelo Castelli, the festivities continued with the cutting of the ribbon, carried out by Joseph Selva Junior, grandson of Peppi and son of Philipp, bearing witness to the ideal continuation of the company into the third generation.
The choice of May 1 as the date of the festivities for the naming of the street was not by chance. May 1 is in fact Peppi Selva’s birthday, and this year he would have been seventy-three. But it is also International Workers’ Day, and Peppi, as a responsible entrepreneur, created numerous jobs in the area around Verona and constantly demonstrated having the wellbeing of his employees at heart.

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Via Joseph Selva
Via Joseph Selva
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Sharon Parke Sharon - 05.10.2011 - 21:12

Philipp, Congratulations to you, your family, and your employees. What a wonderful honor and blessing this is to acknowledge "Peppi's" hard work, dedication and visionary talents. I know he would be so very proud of you with your personal commitments and accomplishments to realize his dreams.
Jim & Sharon Parke
Furnitureland South, USA

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