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24.04.2013 - Fairs

SELVA at the Salone Internazionale del Mobile

On the occasion of the forty-fifth anniversary of the company’s founding, SELVA presented its new creations of the Philipp Selva Home line at the “Salone Internazionale del Mobile” in Milan. These were created by three international designers and introduced within the refined, modern stand design. “The Salone has always been very important for us, especially for our premium segment,” recounted Philipp Selva, president and CEO of SELVA. “Just like the stand concept, the furniture that was newly presented here is very modern and forward-looking for our company. The extremely positive feedback from our visitors showed us that we have adopted the right path – the one that leads to the modern age.”

The newly conceived stand concept was selected to be consciously simple and elegant. The new furniture by the three designers Lorenzo Bellini, Tiziano Bistaffa and Peggy Norris was harmoniously inserted into the tradeshow stand that was staged in a stylistically confident manner. With the refined interplay of classic and modern elements, the elegant selection of fabrics, finishes, colours, and forms, and the extravagant designs, SELVA in this way created a furnishing aesthetic to be experienced by the senses. The white wooden floor and the walls with a concrete look created an understated base in which the new furniture became the leading players at the stand, purposefully drawing the attention to the outstanding work by the three designers.

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SELVA at the Salone Internazionale del Mobile
SELVA at the Salone Internazionale del Mobile
SELVA at the Salone Internazionale del Mobile
SELVA at the Salone Internazionale del Mobile
 
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