During the international event, which took place from November 8 to 13, SELVA presented the brand new concept "THE NEW HOME PHILISOPHY". As an expression of a harmonious mix of the classic and the contemporary, crowned with light touches of modernity, the furnishing style of SELVA was able to renew and distinguish itself once again, captivating guests with its elegance and its welcoming atmosphere.
On display was the new Gloria collection and some of the Middle East's most popular items, revisited in the new ash wood, in warm-toned finishes inspired by the colours of nature, and a few accents in bright colours. A picture that was highly appreciated by visitors, who were numerous during all the days of the event. Confirmation of a success that has long linked the Italian company to this territory.
In the area, SELVA boasts the presence of the historic SELVA MIDDLE EAST flagship store, located along the Sheikh Zayed Road, the city's main artery. "Dubai is very important for us, as a presidium over the entire Middle East world, both for the retail and contract channels," - commented Philipp Selva, President and CEO of SELVA1968. "We have more than 50 years of experience behind us, and we want to keep up with an ever-changing market. We want to bring all the beauty of Italian handcrafted furniture abroad, and have it discovered by those who love the elegance of contemporary furniture".